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As a newcomer in the arena of streetwear inspired by African culture and influences the brand Pidgin English stands to strike a chord within the African diaspora. With such an intriguing name you can’t help but want to know more about the brand or be reminded of your favorite Pidgin phrase you use in your everyday lingo.

The brand was birthed out of a need to fill a void for many youth and young adults in the African diaspora. Nigerian-American designer Olumide Yerokun stated he wants to give men of the African diaspora more options that allow them to express their culture through present day fashions. Aside from the brand name itself, he hopes to show that the African diaspora is vast, vibrant and beautiful. Something to be proud of and shared with all of those that are unfamiliar with the different cultures that make Africa great. Pidgin English does just that with their first collection “Travel to Ibadan”, which features shirts and tanks that incorporate Ankara fabric and Yoruba tribal references. Pidgin English is currently working on their fall/winter collection and the brand plans to move into menswear garments in the future.

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“Pidgin English was the lingua franca, or language of commerce, spoken along the West African coast during the period of the Atlantic slave trade. British slave merchants and local African traders developed this language in the coastal areas in order to facilitate their commercial exchanges”. Pidgin English is now used among many African and Caribbean nations as a native form of communication.