Los Angeles, CA – September 2015 – South African fashion blogger, Bobo, dedicated to bringing greater visibility to the African fashion industry, releases her first Ankara fashion editorial with Nigerian designer Mercy1932 in Los Angeles.
This Fashion Fiend: A fashion blog ran by South African fashion blogger Bobo, is on a mission to make the fashion industry more inclusive. With a passion for women and image activism, Bobo’s ultimate goal is to deconstruct and diversify societal standards of beauty, and of course, create a platform that allows greater visibility for the African fashion industry.
In this day and age, racism and unequal representation seem to permeate every facet of the fashion industry, from models to designers, to make-up artists etc … A survey done by ‘The Fashion Spot’ showed that 80% of models on runways are white, leaving a disappointing 20% of models as minorities. There’s a massive disconnect between consumers and producers of fashion because consumers come in all different shapes, colours and sizes, but only a small fraction of them are able to see themselves represented in the industry. “Essentially, this diversity issue comes down to a lack of opportunity and visibility for people of colour – more specifically African designers. Deeper than that, a fundamental issue that contributes to this lack of diversity is the Eurocentric standards of beauty that the fashion industry stubbornly conforms to, which of course, often leaves African beauty and culture on the sidelines – very commonly appropriated, but not appreciated.”
‘This Fashion Fiend’ is here to serve as a platform that includes African beauty and culture in mainstream fashion by collaborating with African fashion designers and artists, thereby making them more visible in online spaces. With that being said, have a look at her first fashion editorial with Nigerian designer Mercy1932, and keep your eyes peeled for more to come!
Founded in 2014, This Fashion Fiend is an online platform that aims to shed light on feminist issues, and showcase the eclectic mix of colours, patterns and textures that make up my life. Blogging led me to discover my love for being in front of the camera, which led me to start modelling for different brands such as Chinyere, Revolt Clothing, Mercy 1932, Thrifty Bxtch etc … However, my career aspirations extend a lot further. With a passion for women and image activism, my goal is to deconstruct and diversify societal standards of beauty, and of course, create a platform that allows greater visibility for the African fashion industry. For more information, please visit
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