Black Dolls: Toyitoyi Toys Launches Black Dolls After A Desperate Need For Darker Skinned Dolls

Toyitoyi Toys was born two years ago out of a desperate and urgent need for darker skinned dolls, especially on the African Continent. After reading a newspaper article on a child’s perception of beauty and the value of children playing with dolls that resemble themselves, we started going into toy stores in different countries, and we were horrified at the lack of diversity in dolls skin colours.
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A child’s perception of beauty needs to be realistic. Currently, it seems rather warped that black children’s only option is to play with white dolls, and that often their benchmark for beauty is tied to a pale skinned blonde doll. Isn’t it CRAZY that one has to look really hard to find darker skinned dolls in AFRICA? In collaboration with our manufacturers, we have started designing a range of black dolls.

We have begun as a really small company and, as we grow, we hope to design a larger range of toys to suit all skin types and colours. Our inspiration comes from the people and colours of Africa, and in the future we hope to produce a whole collection of assorted, realistic looking dolls and toys. We hope to embrace the beauty in all people that call Africa home. Our team is really excited about constantly improving, changing, and growing. Enjoy this journey with us!
Our Company name:
We wanted a fun catchy name that people would remember. In Africa to toyitoyi means:
“to dance and sing in protest about some real or imagined wrong by people in authority.”
“a dance expressing defiance and protest.”
“from protests to celebrations, the chants capture the emotions of joy, pain, encouragement, heartbreak and solace. Toyi-toyi is a powerful and infectious statement, by which the oppressed may voice their grievances.”
So , hence the name ToyiToyi Toys came about. It is a play on the word toyitoyi and ties in with our brand. This is our protest, standing up against the lack of black toys in Africa. We aim to celebrate our unique skin colours by bringing black and brown toys to Africa, in doing so, we hope to change the way our communities and society define beauty. We aim to be a more positive and realistic role model for our kids.

We ship globally and products can be purchased on our website www.toyitoyitoys.com

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