VADA, True South African Fashion Slayage

28th July 2017 BY Lerato Chiyangwa

“There’s a huge market here especially for African millennial women who are buying more into brands and companies that are supporting the growth of our continent.” – Kamara Sivada. Social media is playing a major part in a lot of brands being well known and their presence across different countries, and the brand I recently became acquainted with proves that.…

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Nomalanga Shozi, Blazing Through SA’s Media Industry

22nd June 2017 BY checkoutafrica

Of late, I’ve been solely narrating stories from Afrillennials who inspire me, inspire others, and especially those who seem as though they are from the future, with their ambitious thinking and the guts to dive deep in and bring the future back to today and from my perspective, Nomalanga Shozi a.k.a. The Flame is one of them. She is a force…

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Craig Zoowie, Luxury Event Designer And Fashion Maven

8th June 2017 BY checkoutafrica

‘I do struggle because I’m attracted to beautiful things, yet at the same time I am very aware, in some sense, their lack of value and that the most important things in life are your connections to other people.’ – Tom Ford. A favorite quote to one of Zimbabwe’s most sought after Luxury Event Designer and Fashion Maven. Craig Zoowie…

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South Africa’s 5 Underrated & Emerging Fashion Creatives

17th March 2017 BY checkoutafrica

The fashion scene in Johannesburg and South Africa (SA) as a whole is growing radically and exponentially. In fact, it’s one of the biggest contributors to the country’s economy in the retail trade sector. I bet you have noticed time and time again the same reputable brands, designers and creatives flashing down your social media timelines. I would like to…

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When Passion Beckons! The Story of A Jeweler At Heart

15th March 2017 BY checkoutafrica

When passion beckons, sometimes you just have to follow, such is the story of this exceptional jeweler, the founder of Jewlery by Itoro Okon. In the year 2015, at Bellafricana, we started the “Exclusive Interviews” section on our digest to give readers a close insight to the beautiful minds behind the brands on our platform. Now these exclusive interviews are brought to…

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Nefertari, Putting Zimbabwean Fashion On The Map

17th January 2017 BY Lerato Chiyangwa

“I just want to create work I can be proud of and carve out a legacy that leaves a lasting impression on Zimbabwean surface design.” That’s the first thing the Founder of Tanya Nefertari, a radically unique design brand based in Harare, Zimbabwe blurted out to me before our chat fully started. You don’t need to be a maverick or a…

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African Things Make Life Colourful

10th November 2016 BY checkoutafrica

This is not an understatement, African things make life colourful. Starting from our melanin to our cultural attires, we love popping colours and who doesn’t radiate in colours? So you can understand our utmost pleasure at Bellafricana when we met the founder of the African Things. She is a creative mind with a company that promotes African designs and culture in…

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Maison Du Style, Dominating Zimbabwe’s Fashion Scene

20th October 2016 BY Lerato Chiyangwa

This past couple of weeks I have had a few chats with a couple of Zimbabwean designers, and it only made sense for me to include the Creative Director of the fashion brand Maison Du Style (MDS), which means house of style. Her fashion brand name derives many influences of European culture, mostly from the French, and therefore she found it…

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“Pidgin English” A newcomer In The Arena Of Streetwear Inspired By African Culture

2nd October 2015 BY checkoutafrica

  As a newcomer in the arena of streetwear inspired by African culture and influences the brand Pidgin English stands to strike a chord within the African diaspora. With such an intriguing name you can’t help but want to know more about the brand or be reminded of your favorite Pidgin phrase you use in your everyday lingo. The brand…

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