Why do beauty brands not market to Women Of Colour?

4th July 2019 BY Ivis Ngwenya

So I recently came across a statistic which states that “black women are the biggest spenders on makeup and beauty products of any demographic in the world, outspending caucasian women by 6 times. In the USA alone, they spend $7.5 billion on beauty annually despite being only 13.7% of the female population.”   So my question to you is why do…

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The Breakdown: Where Does The African Fabric Really Come From?

18th February 2019 BY Ivis Ngwenya

Many Africans would only wear the fabric for special occasions but as times are changing the print is becoming a part of everyday fashion and seeing as the African wax print is becoming more and more mainstream I thought it’d be a good idea to give you guys a little history lesson on the fabric! We all love the African…

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A Jungle in Africa called Love

4th July 2018 BY awakhiwe mnyandu

There is a rhythm that we dance to, we young people in Africa. It thumps like drums in the wild, always calling for us to step with somebody. Partners are plenty, styles are many and each melody sings a different promise. To dance a beautiful dance is the heart’s most fulfilling desire, but it is a treacherous wild in which we…

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Me Before You – The Quest for Self-Fulfillment

17th May 2018 BY awakhiwe mnyandu

I was thinking about the life cycle of the average person and how many times they give up themselves to make way for someone else;  hence their ambitions and level of self-fulfillment remain average. You might think, well, who am I to decide that a person and their personal fulfillment is average? I’d answer by telling you that I’ve always…

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