THE BIG FLEX👟 amplifying Sierra Leone’s Visibility 🇸🇱

8th August 2020 BY Abu B. Yillah

“Being Sierra Leonean is such a flex” “Being Sierra Leonean is such a flex” The above quote, tweeted innocently by young Sierra Leonean, @keziat, on the 15th of March 2020, has been the most iconic tweet on Sierra Leone Twitter (#SaloneTwitter) in 2020. No one knew at the time that it would influence the slogan behind a Nike campaign championing unique…

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