A Country Called Africa?

11th February 2020 BY Bong

“Africa is NOT a Country” Africa is considered as the world’s second most populous, which is also the second-largest continent. For those who are not familiar with this amazing continent, you need to know that it is basically made up of 54 countries. Although most people from other continents see Africa as an entity, i.e. a country in most cases,…

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OP-ED: La Sape Congolaise, The Fashion Makers.

8th August 2019 BY Ivis

La Sape’ is a lifestyle built on a simple set of values: dress sharp, act with integrity and inspire others. A Congolese sapeur is a happy man even if he does not eat, because wearing proper clothes feeds the soul and gives pleasure to the body. The current wave of African artists and creatives is pioneered by creative inspiration that is simply not…

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Why do beauty brands not market to Women Of Colour?

4th July 2019 BY Ivis

So I recently came across a statistic which states that “black women are the biggest spenders on makeup and beauty products of any demographic in the world, outspending caucasian women by 6 times. In the USA alone, they spend $7.5 billion on beauty annually despite being only 13.7% of the female population.”   So my question to you is why do…

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Johnny Drille; The rising Afro-folk artist

4th July 2019 BY Ivis

Signing on to Mavin Records appears to be the dream of every upcoming artist in Nigeria, it is basically their version of Universal. This is Africa’s largest record label, noted for its success in the Afrobeats world with artists like Rema and Tiwa Savage. So for the singer, Johnny Drille who is now signed with the Don Jazzy owned label, this…

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What has made African Fashion a phenomenon?

4th July 2019 BY Ivis

From my previous blog posts, I’m pretty sure that we can all tell that Africa has influenced western fashion for as long as it has existed. A multitude of African traditions have been used as a rich source of inspiration; Yves Saint Laurent, Dior, Louis Vuitton, Jean Paul Gaultier, Comme des Garcons and many others have been inspired by the…

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LVMH Prize Finalists Include Two African Designers

4th April 2019 BY Ivis

“The diversity and richness of the collections presented for the sixth edition of the LVMH Prize this year is a testament to these talented designers, making the decision of our 63 experts incredibly difficult,” noted Delphine Arnault on the LVMH Prize. Last week on Wednesday the 27th of March history was made yet again, LVMH announced the names of the…

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AFRONATION; The Festival of Summer 19

21st March 2019 BY Ivis

If you haven’t heard of AFRONATION then where the hell have you been? Forget about Parklife, Wireless, Glastonbury etc. Trust me when I say that this is set to be the best festival of summer 2019!  I mean what more could you want in a festival than the sun, boat parties, pool parties and nothing but good music for 4 whole…

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Industrie Africa: The Digital Answer to a Traditional Showroom

1st March 2019 BY Ivis

Industrie Africa is the answer to all of our problems. For years I have struggled to find good quality, talented African fashion brands that were more than just wax print motifs. Everyone knows that there is more to African Fashion than just Ankara print designs which is what Industrie Africa is trying to show the world. Named the “Wikipedia of African…

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The Breakdown: Where Does The African Fabric Really Come From?

18th February 2019 BY Ivis

Many Africans would only wear the fabric for special occasions but as times are changing the print is becoming a part of everyday fashion and seeing as the African wax print is becoming more and more mainstream I thought it’d be a good idea to give you guys a little history lesson on the fabric! We all love the African…

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