Why do beauty brands not market to Women Of Colour?

4th July 2019 BY Ivis Ngwenya

So I recently came across a statistic which states that “black women are the biggest spenders on makeup and beauty products of any demographic in the world, outspending caucasian women by 6 times. In the USA alone, they spend $7.5 billion on beauty annually despite being only 13.7% of the female population.”   So my question to you is why do…

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Industrie Africa: The Digital Answer to a Traditional Showroom

1st March 2019 BY Ivis Ngwenya

Industrie Africa is the answer to all of our problems. For years I have struggled to find good quality, talented African fashion brands that were more than just wax print motifs. Everyone knows that there is more to African Fashion than just Ankara print designs which is what Industrie Africa is trying to show the world. Named the “Wikipedia of African…

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Maguru : A Traditional Zimbabwean Cuisine

8th May 2018 BY checkoutafrica

Chenai grabbed the white bowl in which she’d been defrosting maguru and placed it on the kitchen counter. It was only 1PM, but she wanted to prepare them early so that by the time her daughter came back from school, the offensive smell would have been washed off before cooking, and the meat well cooked. She was such a fussy…

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Diaspora Art: Getting Lost In Kaylan’s Island

12th December 2017 BY Nathan Africa

  With the internet being important for how today’s world functions. Social media has thus become an oasis for artistic expressionists. Kaylan is part of the new generation of African diaspora artists uniting digital technology with artistic expression. LOST IN THE ISLAND is the title the Canadian artist goes by with her art Instagram account, which looks like an online…

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 Is Something Wrong With US That The First Thing We’re Asked Is Where we’ve come from and Not Our Name?

7th November 2017 BY Ruvimbo Togara

“As an African living abroad” Photographed by Ruvimbo Togara. What do you tell your child when their skin colour is racial profiled before their true character is unveiled? How do explain to them that their BLACKNESS is not a curse but its a blessing? How do you go beyond the stereotypes that society labeled us before we were even conceived…

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